diff --git a/README.md b/README.md
index 080eddb..ccd7aab 100644
--- a/README.md
+++ b/README.md
@@ -1,3 +1,40 @@
-# nolimit-forms-dist
+# Nolimit Forms — releases
 
-Releases and zips for Nolimit Forms. Nothing else lives here: WordPress fetches updates from this feed without credentials, so it must be public.
\ No newline at end of file
+This repository holds released builds only. The source lives in a private
+repository; this one exists so a WordPress site can check for and download an
+update without needing any credentials.
+
+## Install
+
+Download `nolimit-forms.zip` from the latest release, then in wp-admin:
+**Plugins → Add New → Upload Plugin**.
+
+After the first install the plugin updates itself from here — it reads the
+latest release on this repository and offers it on Dashboard → Updates like any
+other plugin.
+
+## What it is
+
+A drag-and-drop form builder with nothing held back.
+
+The features the popular free form plugins keep behind a paid tier are here for
+everyone: conditional logic, multi-step forms, file uploads, and — the one that
+catches people out — submissions actually stored in the database, with an inbox
+and CSV export.
+
+- Twenty-two field types, drag or click to add, keyboard reorder
+- Conditional logic, evaluated on the server as well as in the browser
+- Multi-step forms with per-step validation
+- File uploads, stored outside the media library under an unguessable name
+- Entry inbox, full entry view, CSV export
+- Cloudflare Turnstile, hCaptcha, or reCAPTCHA v2/v3
+- SMTP through Brevo, SMTP2GO, Mailgun, SendGrid, Postmark, Amazon SES,
+  Google Workspace, Microsoft 365 or any other server
+- GDPR consent field, per-form retention, and registration with WordPress' own
+  personal-data exporter and eraser
+
+No telemetry. Nothing about your site is sent anywhere, and there is no account
+to create. IP addresses are not stored by default.
+
+Part of the **Nolimit** family, which shares one menu in wp-admin: Nolimit
+Security, Cache, Assistant, Discounts, Subscriptions, SEO, Views and Forms.